The Best Marketing Apps for Small Businesses

The app alerts users to the most read pieces and works across smartphones and tablets, adapting the content to the size of the device. The articles have a simple, clean layout and are easy to read and navigate. If you click on an external link within a selected article, the link will open in the app’s own browser, allowing you to go right back to your original article without leaving the app. The Forbes Advisor Small Business team is committed to providing unbiased rankings and information with full editorial independence.

Wistia for marketing-rich features

And then there are the handy digital collaboration features, which allow you to assign tasks, track progress, and streamline your workflows. Ahrefs plans start at $99/month and reach up to $999/month for larger companies. Use it to track your website’s performance, identify gaps in your strategy, and secure those all-important top spots in Google search results.

Google Analytics

Defining your target audience begins with identifying shared attributes, including age, gender, income and education levels, geographic locations, interests and purchasing patterns. Next, you need to identify the specific problems your audience is facing or the pressing desires they have. Once your target audience is defined clearly, you can develop digital marketing messaging that highlights how your business solves their top problems or satisfies their needs. You can use content marketing to establish authority on particular subjects or create buzz for your brand. One of the key advantages of content marketing is that you can do it on virtually any budget.

Use the DropBox app to store photos, videos and documents and access them anytime and anywhere with an internet connection. The LinkedIn app gives you a useful communication tool that will keep you up to speed with your professional network. Our marketing proprietary software, MarketingCloudFX, is backed by over 28 years of experience in digital marketing.

It also offers customer service, which allows you to ask any query and get it answered. Tableau is a data visualization platform that allows data analysts, scientists, statisticians, and other professionals to analyze data and form clear conclusions based on their findings. Hunter is a lead-generation tool that simplifies the process of finding and verifying email addresses for cold outreach. Its advanced algorithms automate email discovery, saving time and effort while ensuring accuracy. This list can serve as the cornerstone of a robust marketing stack, whether for managing customer connections, winning over prospects, or identifying new marketing opportunities.

Digital Marketing Apps for Data Insights and Reporting

At WebFX, we have a team of over 500 marketing experts eager to help with your digital marketing plan. This editor makes it easy for you to create short, professional videos and beautifully designed images. When you finish your creation, you can easily connect your social media profiles to the Amazon Easy Store Franchise with Prologic Web Solutions Pvt. Ltd app and post this content on those profiles.

This could suggest visitors haven’t found the information they need on the page, or that our main CTA isn’t appealing enough. If people are landing on your website but not doing anything, like purchasing a product or requesting a demo, conversion rate optimisation (CRO) should be a priority. So once you’ve set up your website on a CMS, use Hotjar to understand exactly how your visitors are interacting with your site. Hotjar’s heatmaps plot how visitors pilot their cursor around your page and it can show some really interesting behaviours. It can highlight some quick-win areas you can use to improve your conversion rate.